E314: Taking on Tech Giants: The Mission of Freespoke with Kristin Jackson

Entrepreneurs Circle

This founder is spilling all the tea about Silicon Valley…

Kristin Jackson of Freespoke joins Erik Cabral in this episode as she pulls no punches about big tech's dirty secrets. From privacy violations and propaganda, to how certain sites target users - this woman is on a mission to expose it all.

This fearless woman is taking on the establishment with her ethical search startup. Don't miss her bombshell revelations about how corporations actually treat users. One listen and you'll see why she's shaking up the entire industry.

Here are some power takeaways from today’s conversation:

• The need for ethical technology and guardrails on data collection and use

• Exposing the harms of pornography and its links to human trafficking

• Providing a full, unbiased view of information beyond one perspective

Episode Highlights:

[08:54] The Impact of Pornography

Kristin shares alarming statistics during the conversation that helped catalyze Freespoke's stance against pornography. She notes data from the National Human Trafficking Hotline showing it is the third most common form of sex trafficking after illicit massage parlors and escort services. Additionally, Kristin mentions a New York Times article describing over half of online pornographic images involve the exploitation of children. With over 36 million tips received in a single year by the National Center on Missing and Exploited Children's cyber tip line regarding online child abuse, Freespoke was motivated to become a pornography-free search platform to safeguard users, particularly minors, from inadvertently encountering such harmful material.

[26:03] The Founding of Freespoke

Kristin discusses how observing bias and censorship in other search engines inspired her to establish Freespoke. She focuses on respecting user privacy by limiting data collection and profiling. Kristin's goal: To enhance the search experience through comprehensive, unbiased results presented without manipulation for advertising purposes. This user-centric approach has remained core to Freespoke's alternative search model.

[35:06] The Need for Accountability in Big Tech

Kristin agrees that current ad-based business models often prioritize increasing engagement and data harvesting over delivering high-quality, accurate information. She notes these incentives can spread misinformation as companies focus on growth above all else. Kristin advocates for oversight and accountability of these companies' data practices. She believes competition from alternatives like Freespoke is crucial, as it treats individuals ethically while aiming to provide comprehensive results. Kristin hopes Freespoke can help drive positive reform within the industry by demonstrating a consumer-centric model that values people over profits.

Resources Mentioned:

Freespoke

Article: The Children of Pornhub

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