Innovating Clean Hair Care with Nadine Ramos

Entreprenista

“It's not just about selling your products anymore. You need to know how your products work, you need to know what you're putting out there, and you need to be the expert at it so that you can educate your consumer. That also builds trust, so it's like, ‘Okay, she did the work. She has her license in cosmetology. She's a hair expert.’ And then being able to talk about it, I think that truly sets us apart as well.”

In this episode of Entreprenista, we sat down with Nadine Ramos, the CEO and founder of Blessed Bananas, a haircare brand that uses pure banana oil-based products for healthy, frizz-free hair. To build Blessed Bananas, Nadine leveraged the success from her first business, Lasio Professional Hair Care, a leader in the keratin treatment industry. Nadine brings more than 15 years of valuable expertise to Blessed Bananas and the business is all about creating clean, toxin free hair care that’s safe for the whole family to use. Tune in to hear Nadine share her biggest business secrets and find out the biggest lessons she’s learned since becoming an entrepreneur.

We talked about:

• Nadine realized at a young age that she only wanted to work for herself (03:06)
• Looking within to figure out your next steps (05:51)
• How Nadine harnessed the power of early social media to build her first business (09:33)
• Tailoring social media marketing for each platform and audience (21:47)
• The most challenging part of managing two successful brands at once (26:10)
• The process behind launching a new product (32:24)

Connect with Nadine

• Blessed Bananas Hair Care
• Instagram
• Fiercely Blessed podcast

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