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Choosing Between Hiring Internally and Engaging an Agency [Ep. 37]
Manage episode 428946564 series 3523921
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In this episode, Laura and Julia discuss the pros and cons organizations and professionals must weigh when deciding between internal marketing and an external agency. Our hosts name their top topics to consider when evaluating which option will help you best serve your clients and customers, including scalability, your control preferences and need for specialized skills, and the implications of cost and budget. Armed with these invaluable tips, you can be confident you’ll make the right choice for your marketing!
Takeaways:
- Evaluate you organization’s goals
- Consider cost implications of marketing
- Consider your managerial control preferences
- Consider your scalability and flexibility preferences
- Consider the necessity for specialized skills
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Chapters:
00:00 - Introduction
03:56 - Tip #1: Evaluate your goals before deciding
07:26 - Tip #2: Consider the cost implications
12:09 -Tip #3: Consider control preferences
14:34 - Tip #4: Consider Scalability
16:42 - Tip #5: Consider Specialized skills
21:43 - Conclusion
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