Natasha Lytton, Director at Seedcamp on building a strong marketing team for Europe's leading seed fund | E312

EUVC

Today, we have Natasha Lytton with us.Natasha is the Director of Brand at Seedcamp, where she runs all things brand, network strategy, and post-investment activities.
She creates the infrastructure and runs the team to support the portfolio of the fund that stands for over +460 companies. She loves discovering and helping to build startups that have the potential to radically change the future and who are shaping the world we want to be part of.
Seedcamp first launched in 2007 to support European entrepreneurs in truly competing on a global scale. With investments in over 460 companies including publicly listed Romanian-founded, UiPath, Wise, and unicorns Revolut, wefox, and Pleo. Carlos is a published author, fellow podcaster and has been on the Forbes Midas List as one of the most influential VCs in Europe for more or less as long as yours truly has been alive.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:06 Journey from Startup Founder to Seedcamp Marketing
05:57 Balancing Professional Growth and Parenthood
16:04 Marketing in Venture Capital: Strategy and Impact
22:09 Communicating with Clarity: Seedcamp's Approach to Messaging
27:59 Strong Brand Identity in Venture Capital
28:12 Navigating Brand Evolution and Market Positioning
29:12 Reflecting on Seedcamp's Legacy and Future Direction
30:37 Brand Alignment and Operational Practices
31:37 The Continuous Evolution of Brand Strategy
32:54 Challenging Operational Norms for Brand Integrity
34:27 Embedding Marketing and Branding Across the Firm
37:14 Content Creation: Strategy and Execution
40:04 Supporting Founders with Seedcamp's Marketing
43:48 Seedcamp’s Approach on Performance Marketing and KPIs
57:11 Adapting to Change: The Evolution of Seedcamp's Community Engagement