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Scaling video content production for SaaS companies with Rishabh Bhandari @Content Beta
Manage episode 350283797 series 3342298
In this episode, we talk about:
- Video content production
- Video marketing
- Video marketing metrics
Connect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/
Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere
Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @Banzai
Listen to our most popular episodes:
- A Content System Beats Content Ideas, with Brad Smith @Wordable
- How to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds
- How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform
Join the Flying Cats
Still feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change 👊
Follow Flying Cat Marketing for more SEO strategy and content advice from the agency that helped Hotjar, Mixmax, and ActiveCampaign drive more revenue from organic traffic in a sustainable and predictable way.
Website: https://www.flyingcatmarketing.com/
LinkedIn: https://www.linkedin.com/company/flying-cat-marketing
Timestamps:
00:00 - 00:40: Introducing Rishabh Bhandari
00:41 - 01:15: Content Beta
01:16 - 02:52: What kind of video content you should produce for every step of the funnel
02:53 - 04:16: There’s a lack of MOFU and BOFU videos in SaaS
04:17 - 05:20: Why you shouldn’t gate demo videos
05:21 - 07:53: Video marketing metrics per stage of the funnel
07: 54 - 14:56: Low-cost ways to produce video content
14:57 - 17:54: Roles and structure of a video content creation team
17:55 - 19:56: How to keep video content up to date
19: 57 - 20:35: Connect with Rishabh
117 odcinków
Manage episode 350283797 series 3342298
In this episode, we talk about:
- Video content production
- Video marketing
- Video marketing metrics
Connect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/
Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere
Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @Banzai
Listen to our most popular episodes:
- A Content System Beats Content Ideas, with Brad Smith @Wordable
- How to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds
- How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform
Join the Flying Cats
Still feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change 👊
Follow Flying Cat Marketing for more SEO strategy and content advice from the agency that helped Hotjar, Mixmax, and ActiveCampaign drive more revenue from organic traffic in a sustainable and predictable way.
Website: https://www.flyingcatmarketing.com/
LinkedIn: https://www.linkedin.com/company/flying-cat-marketing
Timestamps:
00:00 - 00:40: Introducing Rishabh Bhandari
00:41 - 01:15: Content Beta
01:16 - 02:52: What kind of video content you should produce for every step of the funnel
02:53 - 04:16: There’s a lack of MOFU and BOFU videos in SaaS
04:17 - 05:20: Why you shouldn’t gate demo videos
05:21 - 07:53: Video marketing metrics per stage of the funnel
07: 54 - 14:56: Low-cost ways to produce video content
14:57 - 17:54: Roles and structure of a video content creation team
17:55 - 19:56: How to keep video content up to date
19: 57 - 20:35: Connect with Rishabh
117 odcinków
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