"The right way to create competitor pages that drive revenue" w/ Federico Jorge

Executive Conversations

“Readers are smart and they're doing their own research. So if you just give them a copy-paste approach to comparison pages, they're going to call you on that.”
Hello hello! In this week’s episode of the Flying Cat Marketing interview series, we’re here with Federico Jorge. Federico is the founder of Stack Against, delivering SEO-optimized comparison pages for SaaS businesses.
Federico tells us all about his best practices for creating competitor pages that drive revenue and challenge the status quo.
We discuss the best ways to distribute competitor pages, what mistakes to avoid, and how you can establish yourself as a thought-leader in your industry by devising the correct strategy.
Federico walks us through the exact workflow he and his team use at StackAgainst to create personalized competitor pages for companies like Cloudways, a cloud hosting platform. “We first created five comparison pages, which now have a combined lead count of 993 free trials and 926 sales.
How exactly did Federico and his team achieve these results? What can you learn from Stack Against’s workflow and strategy and how can you implement your findings?
In this episode we talk about:
- Competitor pages
- Comparison pages
- Strategy
Timestamps:
0:36 What are competitor comparison pages?
02:10 The different kinds of competitor pages
03:33 A new way to look at competitor comparisons: challenging the status quo
07:27 Examples of successful competitor pages: classic vs. roundup articles
11:32 How to best distribute comparison pages
14:06 Stack Against’s workflow for making competitor pages stand out
18:30 What to avoid when creating a new competitor page
20:42 Best practices for creating competitor comparison landing pages
Connect with Federico on LinkedIn: https://www.linkedin.com/in/federicojorge/
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