Episode 69 - Marketing your small business with Joel Fixler (1 May)

Finance Hour on J-Air

FH069 Marketing your business with Joel Fixler

You can create the best and most innovative product ever, but no one will buy it if they don’t even know it exists. Making sure consumers know you have something to sell is the essence of marketing. However, not all marketing methods are created equal, and it can be a confusing subject for anyone who isn’t well-versed. That’s where my guest Joel Fixler comes in. Joel is a Strategic Marketing Consultant at Binyan Co., a company that provides niche marketing consultations to large and small companies. Joel shares what Binyan Consulting’s goals are and how they help clients. He discusses the intricacies of digital marketing including the importance of regular marketing promotions, web design, and web content. He also explains why business owners shouldn’t be too hands-off when it comes to their marketing model.

Don’t miss this week’s segment of Reuben’s Rant where I express my frustration on not securing any politicians in the show despite the upcoming elections.

And stay tuned to the end of the episode for my Propellerhead of the Week segment to learn how the Zoom app can streamline your online team meetings.

“The more you remove yourself from being involved in your marketing, the connection to your company is also removed.” - Joel Fixler

This week on The Finance Hour Podcast:

• What Binyan Co. is all about and their target clients.
• How he started working in the industry and their business model.
• The challenges they encountered as a startup and how they got around the red tape.
• Consumer engagement and how a business can improve its numbers.
• The importance of product distribution and marketing.
• The difference between marketing and “pounding the pavement.”
• Common mistakes large and small companies make in their marketing efforts.
• Web development and the different web platforms you can use.
• Joel’s suggestions on improving the podcast’s website and content.
• The amount of involvement a business owner should have in marketing.

The top 3 tips for businesses to jumpstart their marketing

• Differentiate yourself
• Just pick a metric and understand it
• Try and have a go regularly

Resources Mentioned:

• Zoom
• Wix
• Wordpress

Connect with Joel Fixler:

• Binyan Consulting
• LinkedIn

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