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Ep-9: Stop Chasing Prospects and Start Building Assets in Your Practice
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Title: "Stop Chasing Prospects and Start Building Assets in Your Practice"
Introduction:
The never-ending chase for new clients through activities like networking events, cold-calling, etc. This manual labor is exhausting.
Smarter advisors build marketing and sales assets that attract clients perpetually with less ongoing effort.
What are Marketing/Sales Assets?
Assets are things you build once that continue providing value over time (with some tweaks).
Examples: Evergreen webinars, podcast, books
Attract ideal prospects into your pipeline to be nurtured over time.
The Power of Evergreen Webinars
Create opt-in pages to capture leads
Automated nurture sequences
Establish expertise and build trust
Why Start a Podcast?
Reach your network and new audiences
Repurpose episodes into content like video clips
Provide lead magnets to capture emails
Writing a Book
The ultimate lead magnet
Distribute on website, social media
Reinforces credibility and authority
Stacking Assets for Maximum Impact
Webinar attendees get the book
Podcast listeners offered the webinar
Compounds the lead generation
Additional Benefits
Assets filter out tire-kickers
Don't waste time on unqualified prospects
Establishes social proof and trust
Conclusion: Start building your assets today for perpetual, leveraged growth.
Key Takeaways:
Identify 1-2 marketing/sales assets to build (webinar, podcast, book)
Map out your asset creation plan
Strategize asset interconnectivity
Commit to building assets over chasing prospects manually
Resources Mentioned:
- Join our community of like-minded advisors on LinkedIn Here .
- Grab your copy of the book " The Advisor Authority Book Framework" Here
- Write your "Client Getting Book" in just 7 weeks - Program
Subscribe & Follow:
- Don’t miss an episode! Subscribe to the Financial Advisor Practice Podcast on Apple & Spotify.
- Follow us on social media: Here
Feedback & Contact:
- We’d love to hear your thoughts! Leave a review or send us your feedback at podcast@peacefuladvisorlifestyle.com .
- Interested in being a guest or have a topic suggestion? Reach out to us at podcast@peacefuladvisorlifestyle.com .
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