How to Create Corporate Messaging

FiredUp! - The Startup Marketing Podcast

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging!

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In this episode of the FiredUp! podcast, we’re exploring the importance of a unified brand message to strengthen marketing efforts and ensure resources are being used effectively. We also discuss the actionable steps you can take right now to build a brand architecture that resonates with both internal and external audiences.

Morgan and Chris discuss:

• The “messaging architecture”, or the different components that make up corporate messaging.
• Breaking down the 3 D’s of developing corporate messaging: discovery, development, and deployment.
• Involving key stakeholders fosters a shared understanding and ensures that the brand message aligns with the business goals.
• Critical success factors when it comes to developing messaging that works both on paper and in practice.

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