Przejdź do trybu offline z Player FM !
The Art & Science of Audience Building with Kamil Rextin
Manage episode 277546368 series 2823871
In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a few -- Kamil has a no-BS perspective on what it takes to not just survive in saturated markets, but actually *stand out*.
Here's what we cover:
- The cult of personality in B2B marketing and the potential risks for brands
- Why you need to be data-informed and not data-driven (and what, exactly, is the difference)
- The difference between media and content
- Why copywriting isn't the most valuable skill in marketing right now
7 odcinków
Manage episode 277546368 series 2823871
In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a few -- Kamil has a no-BS perspective on what it takes to not just survive in saturated markets, but actually *stand out*.
Here's what we cover:
- The cult of personality in B2B marketing and the potential risks for brands
- Why you need to be data-informed and not data-driven (and what, exactly, is the difference)
- The difference between media and content
- Why copywriting isn't the most valuable skill in marketing right now
7 odcinków
모든 에피소드
×Zapraszamy w Player FM
Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.