The Right Approach to Twitter Marketing: How Kum & Go Builds Clout

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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4y ago 33:44

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Season 2 is in full swing and we are kicking things off strong!

In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.

Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.

In today’s episode, we discuss the hurdles companies need to overcome to be authentic
what it really takes to build momentum on social media
And why sleeping on twitter is a huge mistake

Links mentioned in the episode:

Ariel's Book Recommendation: Anti-Social by Andrew Morantz

Kum & Go Social Pages:

Twitter: @kumandgo
Instagram: @kumandgo
TikTok: @realkumandgo

Connect with Ariel on Twitter: @arieljrubin

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