Smart Traffic Strategies To Grow Your Local Business

For Impact Podcast with Jared Erni

In this insightful episode of the podcast, host Jared Erni unveils critical strategies for impact-driven entrepreneurs looking to magnify their presence in local search results and scale their businesses effectively. This session delves into the nuances of online advertising, conversion optimization, and the power of smart traffic, focusing on leveraging Google’s myriad platforms for maximum impact.

Initially, Jared shares a success story of an entrepreneur named Jennifer, who significantly improved her business by refining her online advertising strategies. Subsequently, he outlines what constitutes "smart traffic," emphasizing two critical qualifiers: high buying intent and low competition spaces. The episode continues by exploring various aspects of Google's advertising mechanisms, including local search ads, retargeting strategies, and the difference between local search ads and Google guaranteed or local services ads. These insights aim to provide entrepreneurs with actionable tactics to enhance their digital marketing efforts.

Key Takeaways:

• Smart Traffic is Essential: Understanding and leveraging traffic with high buying intent and low competition is key to digital marketing success.

• Conversion vs. Traffic: Increasing online traffic is not enough; entrepreneurs must focus on the conversion to amplify growth.

• Diversifying Traffic Sources: Having multiple ways to generate traffic helps create a stable and growing business.

• Deep Dive into Google Ads: Differentiating between local search ads and Google guaranteed ads is crucial for effective online advertising.

• Retargeting for Engagement: Retargeting strategies can significantly boost business by keeping the brand top of mind for potential customers.

Notable Quotes:

1. "Traffic problem, it's also a conversion problem."

2. "Smart traffic. Number one, it's a source of traffic with high buying intent."

3. "Where can I compete with traffic in a place where there's far less competition so it's easier for me to win and stand out."

4. "The threshold that you hit, and you can't really get past that without adding some paid layers to it as well."

5. "Traditional SEO is like what you do to rank your website on the first page of Google. We're moving away from that because that's so saturated and competitive."

Resources:

There are no explicit mentions of URLs, social media handles, articles, or books in the provided transcript. Should any resources be referenced, the list will be updated accordingly.

To gain invaluable insights and practical guidance on enhancing your business's digital presence and leveraging smart traffic to its fullest potential, listen to the full episode. Stay tuned for more educative content that inspires and empowers entrepreneurs on their journey to creating a ripple effect of positive impact in their communities.