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The Hidden Edge: How External Advisors Transform Sales & Marketing
Manage episode 444563543 series 3593167
Treść dostarczona przez DemandJen. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez DemandJen lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections. Trey shares his journey in podcasting, the SEO benefits, and how companies can leverage podcasts to align with their marketing and sales strategies. From building authentic connections through storytelling to navigating the future of AI in marketing, this episode is packed with valuable advice for anyone looking to enhance their brand’s reach.
Key Takeaways:
- Podcasts as powerful tools for brand-building and lead generation.
- The importance of live content vs. recorded podcasts.
- Maximizing SEO through YouTube and website integration.
- How podcasts align with sales and marketing initiatives.
- Advice for companies considering starting a podcast.
- Building trust and credibility through authentic storytelling.
- The value of outsourcing sales and marketing expertise.
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