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Brian Kurtz
Manage episode 249596927 series 2446829
Treść dostarczona przez Brian Cassingena. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Brian Cassingena lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like:
The surprisingly simple way Boardroom made a Billion dollars, $39 at a time
How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor
The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years
If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today.
Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
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Manage episode 249596927 series 2446829
Treść dostarczona przez Brian Cassingena. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Brian Cassingena lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like:
The surprisingly simple way Boardroom made a Billion dollars, $39 at a time
How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor
The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years
If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today.
Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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continue reading
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Player FM - aplikacja do podcastów
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