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Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective
Manage episode 415683517 series 3523176
Treść dostarczona przez Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.
Welcome to Episode 30 of Giraffes Don't Eat Steak!
This week, Erica and Alex dive into the world of mascots and their role in marketing.
They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stories behind using mascots, drawing inspiration from everyday experiences and product integrations.
Join them as they ponder the significance of giraffes as their podcast mascot and even seek the audience's help in naming it.
Tune in for an insightful discussion on the power of mascots in marketing and the importance of weaving them into a brand's story. If you enjoy the episode, don't forget to leave a review and subscribe!
00:00 Welcome
04:27 Mascots - effective little bear mascot.
08:06 Limited edition characters put in various settings.
11:24 Choosing a giraffe mascot for marketing challenge.
13:50 Discussing mascot origin and mascot strategies.
17:18 Goodbye, thanks for listening to our podcast.
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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