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SEO Insights: Consistency, Accessibility and AI Impact on User Experience - Ep. 44
Manage episode 432926074 series 3523176
Treść dostarczona przez Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
SEO Insights: Consistency, Accessibility, and AI Impact on User Experience - Ep. 44.
Welcome back to "Giraffes Don't Eat Steak," where we bring you expert insights into the world of marketing and business success.
In this episode, we have a special guest, Kelly Drewett, an SEO expert with a wealth of knowledge in website design and SEO spanning over 25 years.
Our conversation delves into the critical aspects of SEO, including the impact of AI-powered search engines, the significance of brand consistency and spelling accuracy and the implications of different search engines on SEO strategies.
We also explore the essential considerations for website accessibility, emphasising the value of creating user-friendly experiences for individuals with visual impairments. Join us as we unravel the complexities and importance of SEO in today's digital landscape.
00:00 SEO History
04:55 User-first approach, avoiding keyword stuffing, design.
10:00 Different fonts may affect people differently. Web accessibility.
14:05 Keyboard navigation important for people with impairments.
15:12 Learning about website accessibility.
19:53 SEO requires balancing design and content needs.
23:03 SEO expert explains on-page and off-page strategies.
26:17 Online presence crucial for small businesses.
30:02 AI-powered search is changing SEO parameters.
31:37 AI searches interesting, but uniqueness still important.
34:55 AI can find quick information, but lacks personal touch.
38:43 Research key phrases, prioritise user experience online.
41:22 Giraffes don't eat steak - next episode preview.
Kelly’s Profile
linkedin.com/in/kellydrewett
Websites
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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