How to Get Your Ideas and Articles Published in High Profile Publications with Erica Holthausen

Grounded Content - content strategy, marketing, and content creation

Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen.

We talk about:

• The traditional way of getting published in high-profile publications, such as relying on connections or having a good publicist, is not as necessary as it used to be. Publications like Inc, Forbes, and Entrepreneur have a large need for content to drive traffic and advertising revenue, and they often rely on experts to provide this content. But how do you become one of them?
• Strategies for overcoming writer's block and grabbing the reader's attention.
• The ineffectiveness of the traditional five-paragraph essay structure and the importance of understanding the reader's perspective.
• Why you need to do research on the publication you're trying to get published in
• Why you need a swipe file of headlines that resonate with you.

• Ways to overcome writer's block
• How to make sure that an article grabs the reader's attention.
• What is a “Body of Work” and why do you need one?

Quotes:

"The five paragraph essay is garbage, It does not encourage critical thinking, there are a whole bunch of things about it that don't work."

"If you have a clickbait headline, designed to get people to click, and then you don't deliver on what you promised, in that headline, you are blacklisted."

"Their time is more valuable than yours every single time."

"You have to understand what they're going through and make the articles skimmable"

Website: Catchline Communications: https://catchlinecommunications.com/

Book mentioned: "Save the Cat" by Blake Snyder.

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