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Google Marketing Live: Ads in an AI-First Search Experience
Manage episode 420653189 series 3371120
Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers. Mike explains it all in this episode.
Rozdziały
1. Google Marketing Live Discussion Summary (00:00:08)
2. Creative Optimization vs Profit Bidding (00:13:25)
3. Google Marketing Lab Innovations (00:27:12)
61 odcinków
Manage episode 420653189 series 3371120
Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers. Mike explains it all in this episode.
Rozdziały
1. Google Marketing Live Discussion Summary (00:00:08)
2. Creative Optimization vs Profit Bidding (00:13:25)
3. Google Marketing Lab Innovations (00:27:12)
61 odcinków
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