How to Ignite Engagement and Unleash the Power of Dark Social & Evangelism with Arthur Castillo

Growth Marketing Camp

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1+ y ago 53:02

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Have you heard the hilarious story of how we crossed paths with Arthur Castillo, the Head of Dark Social & Evangelism at Chili Piper? It happened at INBOUND22, and it’s still one of our fave stories to tell. It’s so funny that we often use it as an icebreaker when meeting new marketing leaders. Tune into the episode to hear it for yourself - props to Arthur for being such a sport.

Naturally, we couldn't resist inviting him to our show, where we eagerly await the opportunity to discuss everything related to dark social, events, and evangelism.

In this episode of Growth Marketing Camp, you’ll learn:

What is dark social (& how you can leverage it for your brand)
How to successfully combine dark social & evangelism with field marketing
How to make your customer a star of the show (& all the deets)

As a bonus, Arthus shares insights into the digital to physical content flywheel that’s helped them stand out at events and create FOMO. Check it out!

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