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Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)
Manage episode 435177186 series 3582120
Treść dostarczona przez Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
How is content marketing changing in 2024??
What is up with the Meta custom AI characters?
How do you make effective zero-click content?
Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:09) Semrush’s content marketing statistics
(05:39) Thoughts on SEMrush's research-based content
(08:35) Meta's new AI studio for creating avatars
(13:03) Meet our guest, Amanda Natividad from SparkToro
(15:27) How to make content today not suck
(21:24) Biggest mistake content marketers make in 2024
(29:42) Common misconceptions from executives about content-led growth
(34:19) Creating content for people vs. algorithms
To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Amanda: https://www.linkedin.com/in/amandanat
Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release
Produced in partnership with: https://shareyourgenius.com/
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