Coca-cola vs Dolly | O Nascimento do Dollynho | 1

Guerras Comerciais

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Laerte Codonho encontra uma brecha no mercado para lançar um novo refrigerante, o guaraná Diet Dolly. Pra impulsionar seu produto, ele se inspira numa série infantil inusitada para criar seu mascote. E conta com a ajuda de uma nova emissora de TV e da internet para levar sua marca para a boca do público

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