Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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Who Can You Trust?: Brands, Deception, & Markets with Jennifer Black
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Manage episode 381323142 series 1067405
Treść dostarczona przez Hagley Museum and Library and Hagley Museum. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Hagley Museum and Library and Hagley Museum lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Would branded goods, by any other name, not smell as sweet? Branding is one means by which businesses try to communicate with consumers, cultivate trust, and capture market share. The practice has a long history in America and was central to the attempts of producers to differentiate their products, consumers to navigate the uncertainties of the marketplace, and forgers to cash in on the value of a brand name. In a pair of book projects, Dr. Jennifer Black, associate professor of history at Misericordia University, investigates the cultivation of market-trust via branding, and the subsequent attempts by fakers to pass off their goods as the genuine article. Branding Trust: Advertising & Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023) reveals the process by which innovations in marketing techniques created the modern American brand landscape. In her new project, Consuming Deception, Black looks at the flip side of the coin, where fakes and forgeries attempt to make a living off the value of the value of established brands. Black examined numerous Hagley Library collections to tell her story. Find Black's new book here: https://www.pennpress.org/9781512825008/branding-trust/ In support of her work, Dr. Black received funding from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information, and more Hagley History Hangouts, visit us online at hagley.org.
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168 odcinków
MP3•Źródło odcinka
Manage episode 381323142 series 1067405
Treść dostarczona przez Hagley Museum and Library and Hagley Museum. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Hagley Museum and Library and Hagley Museum lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Would branded goods, by any other name, not smell as sweet? Branding is one means by which businesses try to communicate with consumers, cultivate trust, and capture market share. The practice has a long history in America and was central to the attempts of producers to differentiate their products, consumers to navigate the uncertainties of the marketplace, and forgers to cash in on the value of a brand name. In a pair of book projects, Dr. Jennifer Black, associate professor of history at Misericordia University, investigates the cultivation of market-trust via branding, and the subsequent attempts by fakers to pass off their goods as the genuine article. Branding Trust: Advertising & Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023) reveals the process by which innovations in marketing techniques created the modern American brand landscape. In her new project, Consuming Deception, Black looks at the flip side of the coin, where fakes and forgeries attempt to make a living off the value of the value of established brands. Black examined numerous Hagley Library collections to tell her story. Find Black's new book here: https://www.pennpress.org/9781512825008/branding-trust/ In support of her work, Dr. Black received funding from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information, and more Hagley History Hangouts, visit us online at hagley.org.
…
continue reading
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