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189: "Bring ya a**", marketing spend study, death of the follower
Manage episode 419950564 series 2286413
What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Gartner’s 2024 CMO Spend Survey
The social media news anchor
Spotlight: "Bring ya ass"
Why social media is the most misunderstood job
The Death of the follower
Closing: Over-optimization
ARTICLES AND LINKS
Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024
How the social media news anchor is redefining journalism
Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment
Why social media is the most misunderstood job in corporate America
Social media marketing: The death of the follower
The plague of over-optimization
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 odcinków
Manage episode 419950564 series 2286413
What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Gartner’s 2024 CMO Spend Survey
The social media news anchor
Spotlight: "Bring ya ass"
Why social media is the most misunderstood job
The Death of the follower
Closing: Over-optimization
ARTICLES AND LINKS
Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024
How the social media news anchor is redefining journalism
Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment
Why social media is the most misunderstood job in corporate America
Social media marketing: The death of the follower
The plague of over-optimization
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 odcinków
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