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Houseplant: Evan Goldberg & Michael Mohr, Co-Founders
Manage episode 313232254 series 3263374
Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.
By unifying the words “house” and “plant,” the brand has created an entirely new cannabis experience through curated, one-of-a-kind expert insights from Rogen and Goldberg that marry perfectly with well-designed, premium Housegoods.
In this episode with Evan and Michael, we dive into the similarities of crafting a movie versus a brand, why pricing is key to positioning, how to create a welcoming brand in a misunderstood and jaded business segment, and how you can perfectly plan something yet it can still misfire. And that is in a way the challenge, but also the beauty of entrepreneurship and brand building, and I can guarantee you that you will not only gain a lot of insights into brand strategy but you will also greatly enjoy the company of these fine gentlemen on today’s show.
112 odcinków
Manage episode 313232254 series 3263374
Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.
By unifying the words “house” and “plant,” the brand has created an entirely new cannabis experience through curated, one-of-a-kind expert insights from Rogen and Goldberg that marry perfectly with well-designed, premium Housegoods.
In this episode with Evan and Michael, we dive into the similarities of crafting a movie versus a brand, why pricing is key to positioning, how to create a welcoming brand in a misunderstood and jaded business segment, and how you can perfectly plan something yet it can still misfire. And that is in a way the challenge, but also the beauty of entrepreneurship and brand building, and I can guarantee you that you will not only gain a lot of insights into brand strategy but you will also greatly enjoy the company of these fine gentlemen on today’s show.
112 odcinków
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