Staff: Charlie Weisman, Founder

Hitting The Mark

Treść dostarczona przez Fabian Geyrhalter. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Fabian Geyrhalter lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

1+ y ago 37:17

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Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a beloved suite of household essentials with bold colors, unique materials, and characters that are eager to help.

At Hitting The Mark I pride myself on bringing you as much the well-known, as the unusual upcoming, brands that find a way to make their brands stand out and the founders - not marketers - who have those stories to tell. Staff nicely personifies the latter.

Charlie and I talk about the 99% perfect brand name, how brand-thinking is at the core of his company, and how he was able to capture the imagination of his audience – and that of Drew Barrymore – all in an organic manner and why brand storytelling will be even more important in the future of this young company.

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