Jason Barrett, Barrett Sports Media: Building A Valuable Niche Brand With Advertising, Events And Consulting Honeypot Labs podcast

Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting

2+ y ago 1:18:46

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In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to self employment, creating content at scale for a specific niche, building and maintaining deep relationships in business, navigating the ever changing landscape of audio, and how he prices his consulting opportunities.

(0:00) Episode introduction with Kyle and Jason.
(1:20) Introducing Jason Barrett, his career, and Barrett media.
(2:00) The origins of Barrett Sports Media, Jason Barrett’s career, and balancing his career and family life.
(9:02) The responsibilities of running your own business and being self employed
(10:42) What Barrett Sports Media does, the value that Jason brings to the industry, and how the different parts of the business generate leads and opportunities for each other.
(16:07) The different income streams, the staff, and the three aspects of the business, and promoting quality daily content.
(23:55) Jason’s advice to someone who wants to start a business and the importance of building relationships with decision makers in your industry.
(30:05) The importance of having a niche and resisting the urge to go wider than your specific niche.
(36:24) Focusing on building a successful and reputable business or event instead of solely focusing on revenue.
(46:15) Jason’s opinion on radio and podcasting formats, and how the rise of podcasting impacts his consulting.
(49:05) Building out a website, job board, and growing your business.
(56:35) A period where Jason was worried about the business.
(1:00:04) One thing that Jason would change when he was getting started with Barrett Sports Media.
(1:03:45) Setting up a consulting business, structuring your rates, and the importance of flexibility for the needs of different clients.
(1:08:02) Creating ranking lists for your niche.
(1:11:30) A tool that is indispensable for Jason.
(1:12:10) Where to find Jason and Barrett Sports Media.

Barrett Sports Media Links:

Website: (https://barrettsportsmedia.com)

Facebook: (https://www.facebook.com/BarrettSportsMedia/)

Twitter: (https://twitter.com/sportsradiopd)

Instagram: (https://www.instagram.com/sportsradiopd/)

Youtube: (https://www.youtube.com/channel/UChDN7B7AFcBCy2baCzX6l-g/videos)

Barrett Sports Media LinkedIn: https://www.linkedin.com/company/barrettmedia/

Jason Barrett’s LinkedIn: https://www.linkedin.com/in/jason-barrett-bsm/

Links mentation In this Interview:

Canva: (https://www.canva.com)

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)

Check out our website for more information : (https://www.monetize.media)

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(PodcastSins.com).

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DISCLAIMER

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media

23 odcinków

(0:00) Episode introduction with Kyle and Jason.
(1:20) Introducing Jason Barrett, his career, and Barrett media.
(2:00) The origins of Barrett Sports Media, Jason Barrett’s career, and balancing his career and family life.
(9:02) The responsibilities of running your own business and being self employed
(10:42) What Barrett Sports Media does, the value that Jason brings to the industry, and how the different parts of the business generate leads and opportunities for each other.
(16:07) The different income streams, the staff, and the three aspects of the business, and promoting quality daily content.
(23:55) Jason’s advice to someone who wants to start a business and the importance of building relationships with decision makers in your industry.
(30:05) The importance of having a niche and resisting the urge to go wider than your specific niche.
(36:24) Focusing on building a successful and reputable business or event instead of solely focusing on revenue.
(46:15) Jason’s opinion on radio and podcasting formats, and how the rise of podcasting impacts his consulting.
(49:05) Building out a website, job board, and growing your business.
(56:35) A period where Jason was worried about the business.
(1:00:04) One thing that Jason would change when he was getting started with Barrett Sports Media.
(1:03:45) Setting up a consulting business, structuring your rates, and the importance of flexibility for the needs of different clients.
(1:08:02) Creating ranking lists for your niche.
(1:11:30) A tool that is indispensable for Jason.
(1:12:10) Where to find Jason and Barrett Sports Media.