Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site Honeypot Labs podcast

Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site

2+ y ago 1:04:27

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In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners very carefully, and their future plans.

(0:00) Episode introduction with Kyle and Jason
(1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies
(5:13) The freakout video and how it impacted Kent early on
(7:46) How Kent and Throne partnered and the process behind creating the ebooks
(14:19) The variability in Madden and the customer service with an audience with a wide age range
(20:17) Seasonality with Madden content sales and how the pandemic impacted sales
(21:53) The growth of the gaming industry over the years and how they acquire customers
(28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable
(30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction
(40:17) Growth strategies, goals, and outsourcing for Hot Route Tips
(47:27) The tool or service that Hot Route Tips can’t live without
(49:10) One thing that Kent would change about the business or the ebooks
(51:39) Where you can find Kent and Hot Route Tips online
(52:25) Closing thoughts with Kyle and Jason

Hot Route Tips Links:

Website: (https://hotroute.tips)

Twitter: (https://twitter.com/hotroutetips?lang=en)

Kent Auslander Links:

YouTube: (https://www.youtube.com/KAus23)

Twitch: (https://www.twitch.tv/k_aus23)

Twitter: (https://mobile.twitter.com/k_aus23/with_replies)

Throne Links:

YouTube: (https://www.youtube.com/user/TThrone23)

Twitch: (https://www.twitch.tv/throne_yt)

Twitter: (https://twitter.com/Throne_YT)

Links mentation In this Interview:

Sony Vegas: (https://www.vegascreativesoftware.com/us/)

Photoshop: (https://www.adobe.com)

Follow Monetize Media on Social Media:

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Listen on your favorite streaming platform : https://link.chtbl.com/MonetizeMedia

Check out our website for more information : (https://www.monetize.media)

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by (PodcastSins.com).

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DISCLAIMER

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media

23 odcinków

(0:00) Episode introduction with Kyle and Jason
(1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies
(5:13) The freakout video and how it impacted Kent early on
(7:46) How Kent and Throne partnered and the process behind creating the ebooks
(14:19) The variability in Madden and the customer service with an audience with a wide age range
(20:17) Seasonality with Madden content sales and how the pandemic impacted sales
(21:53) The growth of the gaming industry over the years and how they acquire customers
(28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable
(30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction
(40:17) Growth strategies, goals, and outsourcing for Hot Route Tips
(47:27) The tool or service that Hot Route Tips can’t live without
(49:10) One thing that Kent would change about the business or the ebooks
(51:39) Where you can find Kent and Hot Route Tips online
(52:25) Closing thoughts with Kyle and Jason