#113 The #1 Reason Startups Fail: Ignoring Product-Market Fit | Hermann Woithe

Hope It Helps

Hermann Woithe is the founder of Changemastr, a strategic consultancy that focuses on positioning seed-stage startups for funding & scaling. With a background in telecoms & over 20 years in strategy consulting he is on mission to become the most trusted strategic growth partner for seed-stage startups in the UAE.

This episode explores the journey from corporate to startup, revealing how to master positioning, prioritize effectively, and achieve product-market fit. Discover actionable insights on scaling, demand validation, and securing the right investors to fuel your growth.

Last Message: "Join a startup community, because the value you get will be greater than what you can learn on your own"

0:00 Intro

1:47 Herman background

3:50 The world of Telecoms

14:50 How was the transition from corporate to startup?

17:50 Positioning is constantly evolving

20:50 Why early-stage entrepreneurs struggle to prioritize?

24:50 Email marketing vs Google ads campaigns

32:50 Product-Market Fit

39:20 How do I know if there is demand?

42:50 Converting keyword data into intelligence

47:45 Start by focusing on your skill sets

50:50 When is it the right time to ask for help?

55:50 Scaling challenges

1:02:50 Pitch deck key components

1:09:10 Finding Investors

1:12:20 Changemstr

1:13:50 Proud

1:15:55 Last message

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Website: https://www.changemastr.com/

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