Fabian Geyrhalter builds and launches successful brands

How Brands Are Built

Treść dostarczona przez Rob Meyerson and How Brands Are Built. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rob Meyerson and How Brands Are Built lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

9M ago 56:45

MP3•Źródło odcinka

Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape.

Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purposefully small consultancy based in Los Angeles." Fabian is a brand strategist and creative director and host of the Hitting the Mark podcast. He's also written several best-selling books, including How to Launch a Brand and The Brand Therapy Book. Lastly, Fabian is founder of Toneoptic, which we discuss on the show.

Fabian was a guest on season two of How Brands Are Built, and I had a great time talking to him again. I hope you enjoy the conversation as much as I did.

To learn more about Fabian, visit www.finien.com. From there, you'll find links to his podcast and books. For Toneoptic, visit www.toneoptic.com.

52 odcinków

#Business #Marketing #Brandstrategy #Rob Meyerson #MBA #Brands Are Built #Brand #Name