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Let's talk about marketing-partnerships alignment w/ Mark Kilens and Rhonda Scher
Manage episode 349034213 series 3236589
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In today’s episode, we hear from one of the best partner-marketing leaders on the planet in Mark Kilens, and one of the most experienced partnerships people coming out of sales, Airmeet's new VP of Partnerships & Channel Sales, Rhonda Scher.
Rhonda was deep into sales before working in her first partnerships role at Hopin. Mark cut his teeth building HubSpot’s renowned partner and user training programs before running marketing at companies like Drift and now he’s CMO of Airmeet.
During our talk today, the three of us work to uncover:
- What partnerships mean to Mark, Rhonda and Airmeet
- The importance of partnerships for both Mark and Rhonda in their careers and objectives at Airmeet
- How partnerships lends itself to Marks core growth framework
- Types of partners Rhonda is working with
- How Rhonda puts together marketing requests
- What Mark needs from partnerships to treat a request from the partnerships team like an opportunity and not an obligation
- What can stop the partnership effort in its track if the partner person doesn’t plan ahead
- How to take your tech integrations partnerships hat off while dealing with solutions partnerships
- What happens next after marketing approves a collaboration with partnerships
- KPIs they share and see as the next
This is an excellent episode to share with your marketing team or CEO.
But as usual, before we start, please hear from our amazing sponsors.
Sponsors:
Reveal - A free account mapping solution.
Partnerstack - Partner tracking and payouts.
Partnerhub® - for finding and managing your partnerships.
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