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Part 1: Advanced Partner Marketing w/ the team at Alyce
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Marketing-Partnerships Alignment can be a challenge for tech companies for a multitude of reasons, which we get into on this episode. Further, maintaining a community within product advocacy is becoming more and more crucial to category leadership. To address the why and how of marketing-partnerships alignment as well as community competency, I’ve asked Nick Bennet, Director of Evangelism & Customer Marketing @ Alyce, and Rob Sale Director Of Partnerships @ Alyce, to help us understand:
- Marketing / Partnerships alignment.
- How Rob and Nick run their overlapping projects.
- Nick’s community and where/how he allows Alyce and Rob access in any way (email, social…).
- Community-Led Partnerships.
- Building a community under your partner program.
- Converting community members to active partners.
- Tracking / reporting on community KPIs.
- How those KPIs relate to partnerships.
This is part 1 because Nick and Rob are just getting started on some major initiatives that we want to check back on in a few months.
Sponsors:
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
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