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Partner GTM with Barrett King from HubSpot
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I cannot say enough about our guest today. Barrett King, Sr. Manager - GTM Strategy, Global Partner Ecosystem at HubSpot, joins me to run through how go-to-market with solutions partners. We’ve spent some time on previous episodes (refer to the episode with Justin Graci if you like this topic) on partner GTM, but I cannot tell you the listeners we have given you enough on the subject until we hear from Barrett.
In this episode, we will highlight 3 key areas of partner GTM:
- Inception of a partner program
When you’re ready for partnerships
What partnerships are and will for your org
And how can you further develop that output
Are partners offense or defense
Misconception of “Affiliates” vs “Partners”
- Discovery of partners
Defining personas
Attracting partners
How much of this is on sales vs marketing
- Enablement
What is bare bones enablement
What matters most to early partners
When and where certifications come in
What partners need in year 2
Sponsors:
Reveal - A free account mapping solution.
Partnerstack - Partner tracking and payouts.
Partnerhub® - for finding and managing your partnerships.
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