Overcoming gear addiction and finding lightness in creative work. EP #329 - Den Lennie

How to Scale a Video Business with Den Lennie

In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Mastermind group, Den provides practical advice and strategies for video business owners.

• Investment Focus: The importance of investing in business growth and personal development instead of accumulating equipment.
  
• Quality vs. Cost: A comparison of different lighting brands like Aperture and Nanolight, highlighting the balance between cost and quality.
  
• Business Growth Strategies: Den shares strategies for building a successful video business, including saving profits, investing in marketing, and learning sales techniques.
  
• Mentorship and Learning: The value of mentorship in business, based on Den's own experience with a mentor and his investment in personal growth.
  
• Client Case Study: Discussion of a challenging situation with a client, underscoring the importance of risk mitigation and problem-solving in business.
  
• Exclusive Offers: Announcement of two special offers - a half-price entry to the uplevel program and a sales training program named "Organic Sales Machine."
  
• Sales Training Program: Details of the sales training program, including LinkedIn optimization, lead generation, quoting for profit, and cash flow management.

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