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Marketing Made Easy: Use Customer Profiles | Jacqueline Woods
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Treść dostarczona przez Mark Drager. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Mark Drager lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Need help to make your marketing efforts truly effective in today's noisy digital landscape?
Look no further.
Tune in as Jacqueline Woods, Teradata's Chief Marketing Officer, shares her data-driven approach to modern marketing strategy!
In this episode, Jacqueline Woods shares her insights on targeted marketing, segmentation, and the science behind successful marketing campaigns.
We’ll cover:
Why precise targeting is crucial in today's crowded marketing landscape.
How to effectively segment your audience by role, industry, and solution.
How lower barriers to entry have increased competition.
The power of a three-dimensional marketing matrix in reaching your customers.
Why understanding different roles' priorities is key to effective messaging.
How to leverage insights from one industry to innovate in another.
Why marketing should be data-driven and intentional.
Why some low-ROI activities might still be strategically important.
How to balance data-driven decisions with strategic considerations.
Why understanding customer needs is the foundation of successful selling.
How to articulate your unique value proposition effectively.
The critical importance of intentional, data-backed marketing decisions.
How to avoid common pitfalls in pricing and promotion strategies.
Follow Mark:
LinkedIn: https://hi.switchy.io/markdrager
Instagram: https://hi.switchy.io/KcKi
Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe
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