70: Best Practices During Discovery

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Charles Wartemberg (Netflix) and Pamela Fleury (Harvard) as they discuss the best practices during discovery. Gathering feedback and data from customers is very important in managing products so a good PM should be able to know how to get this data and implement it for product improvement.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 06:31 How much time to spend on discovery?
• 10:30 Recommended resource about discovery work
• 15:16 The alignment and getting everyone on the same page
• 18:27 Leveraging product sense
• 21:03 What does discovery look like in a lot of customer environments?
• 22:52 Truly understanding the why versus seeing how the market responds
• 33:59 A product inside a product
• 40:30 Product marketing team working with the overall marketing team
• 44:54 Career in product management
• 53:56 Final thoughts