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Episode 41: Key Tips for Leveraging Influencers
Manage episode 366760645 series 3401122
Will and Ben discuss how influencers can create trust around brands and impact buying processes. They unpack how influence plays into the nearbound motion along with intel and introductions. They talk through the process of working with influencers, from compensation structures to attribution conversations to comparing the costs of working with influencers vs generating leads in other ways.
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Manage episode 366760645 series 3401122
Will and Ben discuss how influencers can create trust around brands and impact buying processes. They unpack how influence plays into the nearbound motion along with intel and introductions. They talk through the process of working with influencers, from compensation structures to attribution conversations to comparing the costs of working with influencers vs generating leads in other ways.
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