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A Rebrand Case Study In Four Parts: Exploring New Markets Part II
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Manage episode 346344507 series 3329942
Treść dostarczona przez Kristine Merz and Lisa Marceau. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kristine Merz and Lisa Marceau lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlight how the significance of helping your client understand the reason for the changes is mainly because the market is also changing.
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