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The Human In Human-Centered Research And Brand Strategy
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Manage episode 340962320 series 3329942
Treść dostarczona przez Kristine Merz and Lisa Marceau. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kristine Merz and Lisa Marceau lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find out what barriers they may have. Join Lisa Marceau and Kristine Merz as they talk about the human side of clinical trials. Learn how to bring things down to a study level of branding. Become more human-centric today!
For more information about JKAM Investments, visit jkaminvestments.com
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