Seth Godin - The Song of Significance: Podcast E165

Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.

Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.

Full episode at https://wp.me/p6pllj-1Qm

Nick's Services: Innovation & Creativity

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/

Episode Highlights:

• 00:02:45 - Showing up to create, and how the format of the media influences what he creates
• 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers
• 00:07:45 - The smallest viable audience gives you freedom
• 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories
• 00:12:15 - The Song of Significance: What is the best job you ever had?
• 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world
• 00:18:00 - The difference between managers and leaders, and how everyone can be a leader
• 00:22:15 - Teams engage in mutual leadership. Teams can make significance
• 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference
• 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system
• 00:29:15 - How to change your situation at work to become more significant
• 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it
• 00:34:30 - How to get enrollment from other team members
• 00:36:45 - How to ask questions to create a vision for what to do next
• 00:39:30 - Real creativity is a generous act

Links mentioned in today's episode:

• The Song of Significance: https://seths.blog/song/
• Seth's Blog: https://seths.blog/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 * Video Hosting: Vimeo: https://share.vimeo.com/nickskillicorn

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com