225: Measuring Success: Key Metrics for Email Marketing with Host Kendra Corman

Imperfect Marketing

Send us a text

In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one.

Topics Discussed:

• Understanding key metrics is crucial for refining email marketing strategies and improving engagement.
• Setting your own benchmarks based on historical performance and audience feedback is more valuable than comparing to industry standards.
• Quality of content and engagement rates are more important than the size of the email list.
• Measuring the success of email marketing campaigns is essential for optimizing strategies and achieving desired outcomes.

Connect with Kendra Corman:

• LinkedIn

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my brand new & totally FREE masterclass:

How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐

💎 In this masterclass, you’ll learn:

➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.

➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.

➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.

If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.

RSVP here: kendracorman.com/masterclass

Rozdziały

1. Email Marketing Metrics for Success (00:00:00)

2. Podcast Episode Summary and Call-to-Action (00:11:28)