🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub
Manage episode 429284360 series 3480664
In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes.
Tune in for more on content marketing, community building, and CRM strategies!
Chapters 📌
[00:00:00] Intro
[00:00:31] Fintech marketing community growth.
[00:06:18] Podcasting challenges and strategies.
[00:09:08] Building relationships with listeners.
[00:13:26] Content distribution strategies.
[00:15:36] Niche Marketing Strategies.
[00:18:23] Content creation strategies.
[00:23:40] Content creation using AI.
[00:27:40] Summarizing webinars into articles.
[00:29:08] AI in podcast automation.
[00:34:03] Mega blogs versus targeted article.
[00:39:13] AI formality detector in writing.
[00:42:50] Educational vs. sales content.
[00:45:20] Comparison posts in content marketing.
[00:49:19] Comparison posts and sales strategies.
[00:51:51] Reddit vs. LinkedIn for B2B.
[00:56:55] Written content marketing strategies.
🖇 Follow links 🖇
👉 Araminta Robertson on Linkedin
👉 Jake Mayell on Linkedin
👉 Yoann Pavy on Linkedin
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
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See you next week!
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