E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)

Inbound Back Office

Treść dostarczona przez Inbound Back Office. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Inbound Back Office lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

2M ago 25:15

MP3•Źródło odcinka

Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:

What types of companies Account Based Marketing is for
The benefits of Account Based Marketing
How to identify the accounts you want to market to
How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!

406 odcinków

#Business #Inbound Back Office #Tell Us