S8 Ep6: Animaj Kids Entertainment Franchise Founder Has 270m Viewers Ft. Gregory Dray

Influence Global Podcast - shining a spotlight on influencer marketing

Gregory Dray is the Co-Founder of Animaj, a next-generation, digital-first media company that owns, manages and delivers engaging and premium brands to kids and families everywhere. Launched in May 2022, Animaj identifies the highest-quality independent IPs with solid awareness and engagement with kids that have yet to become global hits; buys and federates them; and uses a digital-first approach, leveraging data, technology, and distribution capabilities to transform them into multi-platform global franchises. From series and movies to L&M deals; location-based experiences to content distribution across 100+ platforms worldwide (incl. YouTube, Netflix, Prime Video, Disney+, Max, RAI, Clan, ABC Australia, Roku, Youku), the company’s brands live everywhere kids and families are, all at once. To bring this vision to life, Animaj has so far raised €100 million, building a portfolio of 3 owned-and-operated IPs: the iconic and award-winning Pocoyo, leading digital-native brands Kidibli and HeyKids; as well as Rabbids, a partnership with Ubisoft Entertainment. Animaj’s lead investor is Left Lane Capital, a US-based, global venture capital and growth equity firm investing in high-growth internet and consumer technology companies that are fundamental to the lives of customers. With 20+ years of experience in the international media industry, Greg has built a remarkable track record of driving growth in global and rapidly evolving environments. He is recognized as an effective leader and operator, having successfully run both creative/content engines and business operations within major media/tech companies such as Google/YouTube, Lagardère Group, and Time Warner.