EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Treść dostarczona przez Paul Rogers and James Gurd, Paul Rogers, and James Gurd. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Paul Rogers and James Gurd, Paul Rogers, and James Gurd lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

3M ago 32:33

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ABOUT THIS EPISODE:
The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expectations are definitely high. So, why is it so many brands still push shoppers into generic marketing flows and don't make enough use of behavioural data to segment and tailor their marketing campaigns?

In this episode, we sat down with email marketing specialist Hannah Spicer to explore the latest trends in email marketing, providing practical advice to ecommerce teams wants to improve their campaign strategy and deliver better results. Tune in for the expert view.

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