Unlocking Success: Helen Ward on Elevating Salon Businesses with The Hair and Beauty Directory
Manage episode 463305135 series 3622396
The podcast episode features a vibrant discussion between Sue Davies and Helen Ward, the CEO and founder of The Hair and Beauty Directory, shedding light on the current backdrop of the hair and beauty industry. Helen shares her remarkable journey, detailing her extensive experience that spans nearly three decades in various roles, from salon owner to industry educator. The conversation emphasises Helen's commitment to improving industry standards and creating a supportive community for salon professionals. Listeners gain insights into how The Hair and Beauty Directory serves as a valuable resource, not just as a directory, but as a platform for education, networking, and professional growth. Helen shares how the directory is a resource for consumers, professionals, suppliers, educators, podcasters & publishers as well as judges and competitors. The Hair and Beauty Directory has something for every need surrounding the salon industry on an international level.
Throughout the episode, the pair delve into the emotional struggles that salon owners often face, particularly feelings of isolation even amidst a bustling salon environment. Helen and Sue candidly discuss the challenges of navigating the post-pandemic salon world, highlighting the need for peer support and connection among professionals. Helen passionately encourages salon owners to engage in continual education and to participate in competitions and events, which can be transformative both personally and professionally. Her enthusiasm for learning and growth is infectious, motivating listeners to seek out opportunities that can elevate their skills and standards.
The discussion also covers the practical aspects of running a salon in a continually growing and competitive market, including the importance of online visibility and how The Hair and Beauty Directory aids professionals in achieving this through personalised SEO and marketing tools. Helen explains the directory's wide range of features, including job postings and event listings, tailored to meet the diverse needs of the beauty industry. By the end of the episode, it is clear that The Hair and Beauty Directory is more than just a service; it represents a movement towards collaboration and excellence in the hair and beauty sector, encouraging professionals to uplift one another and thrive together.
They discuss the benefits of utilising Google Business Profiles and how this can provide a strong presence online.
Takeaways:
- Helen Ward emphasises the importance of continuous learning and adapting to industry changes.
- Building connections globally through events can lead to valuable opportunities and insights.
- Feedback from competitions can significantly enhance skills and lead to business growth.
- The Hair and Beauty Directory serves as a valuable resource for salon professionals.
- Maintaining a strong Google presence is important for attracting new clients.
- Navigating the challenges of salon ownership requires strong support networks and adaptability.
Links referenced in this episode:
Companies mentioned in this episode:
- Hair and Beauty Directory
- Sirens Hair & Beauty
- Professional Beauty
- The Salon Inspector
- Scratch Stars
- Jena
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Inspiring Salon Professionals is produced in partnership with Jena, the online booking system for solo beauty professionals. You can find out more about becoming a Jena user here
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