The Race to the Bottom Is Still a Race
Manage episode 440529708 series 3601368
It’s easy to get caught up in the “race to the bottom” — constantly slashing prices to win jobs and stay competitive. But is this the best approach?
In this thought-provoking episode, we challenge the status quo and explore how to overcome the pricing war mentality.
Discover the secret to setting prices that work for your business, not against it. We’ll delve into the psychology behind pricing, the fallacy of job costing, and why focusing on your competitors’ quotes is a recipe for disaster.
We’ll also share practical tips on how to strike the perfect balance between your needs and your customers’ willingness to pay.
Harness your pricing power and redefine success (on your terms)!
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