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Episode 27: Insights and Strategies for Effective Go-To-Market Alignment | Scott Vaughan
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Treść dostarczona przez Steve Goldhaber. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Steve Goldhaber lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of Interesting B2B Marketers, Steve Goldhaber sits in with Scott Vaughan, Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory, discussing the importance of redefining the role of Chief Marketing Officer and how it can have a significant impact on a company's success.
Listen as they discuss sales and marketing alignment issues in the context of a government technology company, as well as how to help a startup scale quickly by focusing on a specific market segment.
They also talk about the importance of working with people who share similar values, creating impactful content that ties back to go-to-market strategy, navigating go-to-market strategy as a senior marketer, and the importance of getting new perspectives and going to truth-tellers.
Finally, they touched on meetings and scenarios where they don't enjoy being in and how culture plays a big role in driving good or bad meetings.
Tune in for more insights on how to better navigate the go-to-market strategy!
Connect with Scott Vaughan and Steve Goldhaber on LinkedIn.
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