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International Trade Resources Podcast

Today on the International Trade Resources Podcast, Kim Kirkendall is joined by Michel Nouafo, who has a wealth of experience in international sales, market development, and channel development positions. They explore diverse topics, including the influence of cultural differences on product choices (such as the significance of colors in different regions), variations in pricing strategies based on context cultures, and the importance of understanding the customer journey in different markets.

First, Kim and Michel discuss the importance of adapting products to fit the local market, taking into consideration factors like space constraints in homes, cultural perceptions of waste, and the expectation of freshness in some regions. Additionally, they touch on the impact of warranties and product information on consumer trust, emphasizing the need to align marketing and product strategies with local expectations.

Lastly, Kim and Michele highlight the crucial role of the cultural knowledge of the sales organization in international business success. It emphasizes the importance of hiring the right individuals, providing adequate training, and finding a balance between maintaining high standards and adapting to local norms. They suggest a hybrid solution for the sales team, incorporating both local hires and expats to create a bridge between corporate culture and local customs.

Learn all this and more in this information-packed episode!

Things you’ll learn:

• The significance of understanding and adapting to cultural differences when engaging in international trade.
• The necessity of adapting products to fit the local market
• The critical role of cultural knowledge in the sales organization in international business success.

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Episode Sponsors:

Acclime China:

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Corporate Services and full Accounting/CPA/Tax for China.

Website: www.intltraderesources.com

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Disclaimer: The content of this podcast is for informational purposes only and does not constitute legal or commercial advice. We provide no guarantee for the accuracy of the information provided. Reproduction or transmission of this podcast is strictly prohibited.