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Ultimate Guide to Protecting Your Business Name, Brand, and Reputation
Manage episode 457690264 series 3617764
Treść dostarczona przez Bigger Bottom Line. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bigger Bottom Line lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
This is a discussion of the book Ultimate Guide to Protecting Your Business Name, Brand, and Reputation, part of the larger Bigger Bottom Line Ultimate Guide Books Series (Amazon). This is a comprehensive guide for small business owners on protecting their business name, brand, and reputation. It emphasizes the interconnectedness of these three elements as foundational assets for long-term success. The guide systematically covers legal protection (trademarks, copyrights, domain names), brand safeguarding (visual identity, consistent usage, monitoring unauthorized use), reputation building (quality products/services, customer service, ethical conduct, community involvement), online reputation management (monitoring, responding to feedback, creating positive content, SEO), crisis management (communication plans, addressing PR issues, post-crisis recovery), legal recourse (defamation laws, cease and desist letters), and proactive strategies (brand audits, staying updated on industry trends, employee training, strong online presence). Ultimately, the document aims to empower small businesses to proactively protect their valuable intangible assets, ensuring their sustained growth and prosperity. For detailed guidance in starting or managing your business, click to view the hundreds of books and articles at "Bigger Bottom Line". The entire book is available on our website here. Or on Amazon here.
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