02 - Chris Naylor | Why building on your design craft is important

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In this episode, Molly and Sam are chatting with Chris Naylor. Their conversation dives into how to develop people skills, and about how to step outside being just a designer to bring more to your craft. They go into some tactical methods on how designers can build up their commercial skills, while still balancing flow, speed and craft.

We dive into the following themes:

  • Building on your design craft and understanding business drivers.
  • Understanding the commercials behind your design decisions.
  • Putting your design theories into practice.

Chris is the Regional Design Practice Director for Accenture Interactive, APAC region. He's a design leader focused on making complex systems simple, and driving customer experiences that solve jobs and generate stakeholder value. He helps businesses develop growth strategies and experiences to achieve key outcomes through strong consumer science, design, leadership and management skills.

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